Loading · A moment
Good things, in formation.
Pulling your pages from the printer. The experience is assembling itself — thank you for the patience.
Principle at play: Scarcity. Anticipation is half the pleasure.
Find out how you influence people.
See what you rely on to get a yes, what you may be missing, and what else to try when your usual approach isn’t working.
More than 12 million people in more than 52 languages have learned Dr. Cialdini’s principles of influence. Now see how you use them.
You already have a way of influencing people. Learn how to use it with purpose, and amplify it in the right situation.
Knowing how you influence people shows you where you already win, and where more people could be saying yes to you.
Being someone they like
“The test nailed my strength perfectly. I was surprised to see how many different ways people can be influenced and when I should not have relied on my strength. Now I understand why I missed so many deals.”
Domenic
“Cialdini does a magnificent job. If you have half as much sense as I think you do, you will immediately order copies of his book for all of your children and several of your friends.”
Charlie MungerVice Chairman, Berkshire Hathaway, on InfluenceCialdini Institute clients include
Photo of Charlie Munger: Nick Webb via Wikimedia Commons (CC BY 2.0)
How it works
Step 1
Answer real work situations
Each one has two good moves. Pick the one you would actually make.
You’re starting a big negotiation over video with a firm in another country. How do you begin?
- We spend the first few minutes getting to know each other.
- I open by setting our full proposal next to their current arrangement.
Step 2
See how you influence people
Your strongest approach, your biggest gap, and how often you use each of the eight. You see it for free as soon as you finish.
- Giving first· strongest7 of 7
- Framing the comparison5 of 7
- Making it “us”4 of 7
- Showing who else said yes4 of 7
- Showing what they’d miss4 of 7
- Building on their own words2 of 7
- Proving you know your stuff2 of 7
- Being someone they like· biggest gap0 of 7
Step 3
Know what to try next
The full report shows where each approach helps or hurts you, with words to try and a 30-day plan.
See a full sample report (PDF)
Built on decades of research into why people say yes.
Dr. Robert Cialdini spent years inside sales teams, fundraisers and ad agencies, then tested what he saw in experiments. What he found became Influence, and the principles this assessment measures.
What you get free, and what the full report adds
Your result
Free
- Your strongest approach
- Your biggest gap
- How often you use each of the eight
Full report
$49one time
- What to do about each pattern
- Where each approach helps or hurts you
- Words to try and a 30-day plan
- A PDF to keep, plus a month of AI Cialdini
You decide after you see your free result. There’s no subscription. $39 if you get it within 24 hours of finishing.