Loading · A moment
Good things, in formation.
Pulling your pages from the printer. The experience is assembling itself — thank you for the patience.
Principle at play: Scarcity. Anticipation is half the pleasure.
You’re being influenced right now.
Do you know how?
The raise. The signed contract. The yes from the person who keeps saying “let me think about it.” Every yes you’re chasing runs on one of seven principles. This shows you the one you’re missing.
Who reads Cialdini
People who win for a living
study this.
Charlie Munger called Influence his #1 business book. Warren Buffett puts it in his top three. Shopify’s founder says it made him a billionaire.
4.6 / 5
24,000+ Amazon ratings of his books
Cialdini does a magnificent job. If you have half as much sense as I think you do, you will immediately order copies of his book for all of your children and several of your friends.
Munger later gifted Dr. Cialdini a share of Berkshire Hathaway stock in thanks, and ranked Influence his #1 business book of all time.
“Influence is a book that made me a billionaire.”
Tobias LütkeFounder & CEO, Shopify
“Cialdini is the Godfather of Influence.”
Guy KawasakiChief Evangelist, Canva
“No one in advertising had considered investigating the persuasive power of an admitted weakness until Cialdini.”
Rory SutherlandVice Chairman, OgilvyPhotos: Nick Webb, Union Eleven, JD Lasica, Betsy Weber via Wikimedia Commons (CC BY 2.0 / CC BY-SA 3.0)
Dr. Cialdini's methods train teams at
Why people say no
It’s rarely what you asked.
It’s how you asked.
You had the idea. The product. The experience. And they still said no. Or worse: “let me think about it.”
So you blamed the timing. The budget. Bad luck. It was probably none of those.
Everyone leans on one or two favourite principles. The yeses you keep missing are in the ones you don’t use.
Is this real?
He went undercover to learn
why people say yes.
Dr. Robert Cialdini didn’t study persuasion from an armchair. For nearly three years he answered job ads and trained inside the trades that persuade for a living: sales floors, fundraisers, advertising agencies. He watched what the best of them did, over and over.
Then he took it back to the lab and the street and tested it. A big request turned down first tripled how many people said yes to a smaller one. A hotel card saying most guests reuse their towels beat one about saving the planet. Forty years of studies like these became Influence, and the principles this assessment measures.
7M+
copies of Influence sold
44
languages it’s been translated into
40+
years of experiments behind it
NAS
Dr. Cialdini’s seat in the National Academy of Sciences
How it works
Ten minutes. Three steps.
One honest answer.
01 · Answer
Real situations
Two moves each time. Pick the one you’d actually make, not the one that sounds good.
02 · See it
Your strongest principle
And the one gap that’s costing you the most yeses. On screen, the moment you finish.
03 · Use it
A plan, if you want one
The full Mastery Test checks what you know works, then turns your gap into Dr. Cialdini’s coaching report and a 30-day plan.
The seven principles
Every yes you’ve ever got ran on one of these.
You’ve used all of them without knowing it. The assessment shows which ones you use well, and which ones you leave on the table.
Do the math
What’s one yes worth to you?
One signed client. One raise. One argument at home that ends well instead of badly.
Finding out why you miss them is free. Fixing it costs less than the yes you lost last week.
01 · Free read
Free
About 10 minutes. Your strongest principle and the gap costing you the most.
02 · Mastery Test
from $49
Once, not monthly. 48 situations that test what you know works, about 25 minutes. Then Dr. Cialdini’s coaching report, a 30-day plan and a PDF that’s yours for life.