Loading · A moment
Good things, in formation.
Pulling your pages from the printer. The experience is assembling itself — thank you for the patience.
Principle at play: Scarcity. Anticipation is half the pleasure.
The official Cialdini assessment
Why do some people get a yes so easily?
It isn’t charm, and it isn’t luck. People say yes for seven reasons, and Dr. Robert Cialdini spent 40 years proving which ones. This shows you the ones you use, and the one you keep missing.
Try it now · 10 seconds
What did your last no sound like?
Pick the one you heard. We’ll tell you what went missing.
What you get, free
Ten minutes from now, you’ll know why they say no.
01
Your signature
The principle you lead with and the one that backs it up. It explains why some yeses come easily to you.
02
Your gap
The principle you leave on the table. Usually it is the reason behind the no that keeps repeating.
03
Every principle, at a glance
Where you stand on each one, so you know what to use more and what you overuse.
04
What to do about it
The first part of your report, in plain language, the moment you finish. Just your email, no account.
Sample result
Liking + Reciprocity
People enjoy saying yes to you. Gap: scarcity. You undersell what they’d miss.
AmplifierContrast57/100
- Liking88%
- Reciprocity78%
- Unity61%
- Contrast57%
- Commitment & Consistency52%
- Authority46%
- Social Proof34%
- Scarcity22%
Who takes it
Anyone who needs a yes from someone else.
Salespeople and founders take it. So do nurses asking for a schedule change and parents negotiating bedtime. Most people take it right after a no they didn’t see coming.
You lost a deal you should have won.
See which principle the other side needed and never got from you.
You’re about to ask for a raise.
Walk in knowing the lever you rely on and the one your manager responds to.
You just became the boss.
Find out why the team nods in the meeting and then does nothing.
You pitch clients or investors.
Learn what makes your pitch easy to agree with, and what makes it easy to delay.
You’re looking for a job.
Spot the gap between how you come across and what makes interviewers say yes.
You can’t get the family to agree.
The same seven principles work at the kitchen table. So do the same mistakes.
Why trust it
The only assessment from the man who wrote the book.
Dr. Robert Cialdini found the seven principles in four decades of experiments and field research, and published them in Influence. The Cialdini Institute built this assessment on that research. Every question is a real situation, scored against what the studies show actually works.
- copies of Influence sold
- 7M+
- copies of Influence sold
- languages
- 44
- languages
- years of research
- 40+
- years of research
- member, National Academy of Sciences
- NAS
- member, National Academy of Sciences
Before you start
Quick answers.
Is it free?
The first read is free and takes about 10 minutes, and you see your signature, your gap and the start of your report as soon as you finish. If you want the full picture, the 48-question Mastery Test is a one-time payment, not a subscription. It checks what you know works (each situation has a better answer) and takes most people about 25 minutes. It adds Dr. Cialdini’s complete coaching report, a 30-day plan and a PDF that is yours to keep.
I’m not in sales. Is this for me?
Yes. If you ever need someone to agree with you, at work or at home, you are using these principles already. The assessment shows which ones you use well and which one you are missing.
Is this about manipulating people?
No. Dr. Cialdini’s work is about ethical influence: using what is true about your offer in the way people naturally decide. Your report even shows where your strongest principle tips from influence into pressure, so you stay on the right side of it.
What does it actually measure?
Two things. The free read shows which principles you reach for when you need a yes. The Mastery Test checks which moves you know work, across 48 situations that each have a better answer. Where those two disagree is where yeses slip away, and your report tells you what to change. Both are built on Dr. Robert Cialdini’s seven principles of persuasion, plus contrast, the principle that makes the others land harder.
What is the Influence Gap Analysis?
It is the official influence assessment from the Cialdini Institute, built on the research of Dr. Robert B. Cialdini, Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and a member of the National Academy of Sciences. Your result is an influence signature, the principle you lead with plus the one that backs it up, and the gap between them and the rest.
Do I need to create an account?
Not for the free read. You answer the situations, enter your email, and see your result. You only create an account if you buy the Mastery Test.
Do the math
What’s one yes worth to you?
One signed client. One raise. One argument at home that ends well instead of badly.
Finding out why you miss them is free. Fixing it costs less than the yes you lost last week.
01 · Free read
Free
About 10 minutes. Your strongest principle and the gap costing you the most.
02 · Mastery Test
from $49
Once, not monthly. 48 situations that test what you know works, about 25 minutes. Then Dr. Cialdini’s coaching report, a 30-day plan and a PDF that’s yours for life.