Loading · A moment
Good things, in formation.
Pulling your pages from the printer. The experience is assembling itself — thank you for the patience.
Principle at play: Scarcity. Anticipation is half the pleasure.
Sample reportThis is a preview of what your results look like after the assessment.
Take the assessmentYour influence profile
Liking& Reciprocity
“The two Cialdini principles you reach for first.”
Your first instinct is warmth — finding the point of similarity, the shared frustration, the small honest compliment. You build influence in the first three minutes of a meeting, not the last three. People who do not particularly enjoy being persuaded enjoy being persuaded by you.
You operate at your best in: Partnerships, long sales cycles, alliance-building, hospitality. To see how this plays out at work and at home, unlock your personal Influence Gap Analysis below.
Where Liking shows up
Liking-led influence.
Your first instinct is warmth — finding the point of similarity, the shared frustration, the small honest compliment. You build influence in the first three minutes of a meeting, not the last three. People who do not particularly enjoy being persuaded enjoy being persuaded by you.
Thrives in
Partnerships, long sales cycles, alliance-building, hospitality
Struggles with
Hard-stop deadlines, public conflict, naming the price
AmplifierContrast45/100
You lean on
Liking + Reciprocity
Your map
All seven, ranked — plus your contrast sensitivity.
01Liking90
02Reciprocity85
03Social Proof70
04Unity65
05Commitment & Consistency55
06Contrast45
07Authority40
08Scarcity35
Where you shine
Your strongest moves.
The three patterns your answers surfaced most consistently — the moves you make almost without thinking.
Strength 01
You move conversations from transactional to cooperative quickly
Strength 02
You disarm rooms that came in adversarial
Strength 03
You collect long
tail allies who turn up years later
Watch for these
Your blind spots.
The principles you under-use. They’re not weaknesses — they’re tools you’re leaving on the table.
Blind spot 01
Credibility gaps cost you
Stating your credentials feels braggy — so you rarely do it.
Blind spot 02
Urgency isn't your friend
You hesitate to name a real deadline; warmth swallows the ask.
Blind spot 03
Saying no to favors
Liking pulls you in; you agree before you calculate.
Principle tension
Liking
90 — dominant
vs.
Scarcity
35 — quiet
You'd rather lean on Liking than Scarcity. That works — until the moment it doesn't.
Your growth path
Three moves to try this week.
01
Warmth is currency, but it can spend itself on the wrong things
Warmth is currency, but it can spend itself on the wrong things.
02
Your edge is the moments that require a hard line
naming a real deadline, refusing a favor, holding a price — when liking pulls you toward saying yes.
03
Move 03
You find the one honest point of similarity inside the first sixty seconds, and the conversation reorients around it.
